Shiseido Company, Limited

Shiseido Company, Limited

ELIXIR and Sun Care Strategy IR Presentation

April 11, 2025

Chiaki Tomita Executive Officer, Chief Brand Officer, Global Premium Brands, Assistant Chief DE&I Officer
Yuki Oshima Vice President, Investor Relations Department

PLAY LIST

from the beginning

ELIXIR and Sun Care Strategy
Profile
ELIXIR
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Global sales
Trajectory after the Strategic Change
2.Strategic Direction
Brand Core Value
Hero Products
Overseas Success of Hero Product
Cutting-edge Collagen Science
Consumer Experience
Variety of Touchpoints
3.Sustainability Commitment
Environmentally-conscious product design & production process
Growth Strategy: Sun Care Category
Sun Care Category Overview
Strategic Direction in Sun Care Category
ANESSA
BRAND Mission
Global sales
Brand Sales Trajectory
2.Strategic Direction
Variety of Product Line-ups
100 years of UV Research
Consumer Experience x Variety of Touchpoints
3.Sustainability Commitment
Action For Our Environment
Action For Social Value Creation
Expand Our Action For Social Value Creation
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Q&A
  • Q&A 1
  • Q&A 2
  • Q&A 3
  • Q&A 4
  • Q&A 5
  • Q&A 6
  • Q&A 7
  • Q&A 8
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  • Back
  • Next

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