To Be a Global Winner with Our Heritage

from the beginning

To Be a Global Winner with Our Heritage

• Shiseido Creates a New Culture of Beauty

• Be a Global Winner with Our Heritage

• Always Challenge the Status Quo

• Our Missions to be Accomplished by 2025 Priority: Revitalizing Japan!

• Japan Business is Lagging Behind in the post-COVID Recovery

• Capturing Opportunities from the Market Recovery

• Business Model Transition is Inevitable

• Structural Reforms of Japan Business

• Japan Business: Drive Sustainable Growth

• Japan Business: Success of Existing Products

• Japan Business: Building Profitable Business Model

• Japan Business: Optimize the Allocation of Personal Beauty Partners

• Japan Business: Foster Talent Towards Sustainable Growth

• Japan Business: Career Support Plan to Drive Human Capital Transformation for the Future

• Japan Business: Our Future Beyond Transformation

• China Market: Continues to be Strategically Important

• China Business: Diversified Brand Portfolio

• China Business: Growth Strategy

• Strategic Collaboration in China and Travel Retail

• Accelerate Growth in Americas, EMEA, Asia Pacific

• Medium-Term Strategy SHIFT 2025 and Beyond

• Ensuring Sustainable Business Growth

• Ensuring Sustainable Business Growth

• Ensuring Sustainable Business Growth

• Develop New Beauty Frontiers by Expanding the Skincare Category

• PERSONAL BEAUTY WELLNESS COMPANY Strengthen our Core in Skincare while Expanding into New Beauty Frontiers

• Be a Global Winner with Our Heritage

Message from CEO