Shiseido Company, Limited

Shiseido Company, Limited

Realize Full Recovery with New Management Structure

March 24, 2023

Masahiko Uotani, Chairman and CEO
Kentaro Fujiwara, President and COO

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Realize Full Recovery with New Management Structure
  • WIN 2023 Review
  • SHIFT from Defense to Offense Retarget Core Operating Profit of 15%
  • For Further Global Growth Acceleration
  • Japan Business: 3 Pillars for Growth
  • Japan: Three Initiatives to Improve Profitability
  • Japan: Work as One Team with the Field to Ensure Strategy Implementation
  • China: For Mid-to-Long-Term Growth
  • Capture Changes in China and Increase Market Share
  • Full-fledged Market Entry into India
  • Strategic Investment in Three Focus Areas to Ensure Mid-to-Long-Term Growth
  • Continue to Strengthen Brands Centered on Skin Beauty
BEAUTY INNOVATIONS FOR A BETTER WORLD
  • EGAO
  • To Be the Most Trusted Beauty Company
  • Contribute to Society by Realizing D&I
  • Further Strengthen Innovation and R&D
  • R&D Structure Extended around the World
  • Bring the Japanese uncompromising craftsmanship to the World
  • PEOPLE (Employees) FIRST Management Philosophy
  • Global Management Structure by Diverse People
  • For the Next 150 Years of Growth, for Employees to Achieve Self-Growth and a Fulfilling Life
  • Shiseido Future University
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