Financial Results FY2022

from the beginning

2022 Results (January - December)

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• 2022 Key Headlines

• FY2022 (January - December): Executive Summary

• Cle de Peau Beaute, NARS and Fragrance Showed Strong Growth While Most Skincare Brands Struggled amid Headwinds in Japan and China Markets

• Net Sales YoY:Japan Mid Price Range on a Recovery with FY Results Affected by Sluggish 1H China Q4 Negative Growth Widened due to Double 11 Market Decline Other Regions Remained Strong

• Japan: Share Increased in Prestige, Mid Price Range Market Continued to Recover

• China: Share Increased amid Significant Decline in Double 11 Market

• All Four Regional Segments Showed Solid Performance

• COGS:Impacted by MSA and Impairment Loss on Business Transfers
  LfL:Improved thanks to Favorable Product Mix from Business Transfers, etc.

• FY2022 Core Operating Profit by Reportable Segment:Agile Cost Management, Americas, EMEA and TR Drove Profit Improvement

• Cash Flow Management:Continued CAPEX for Future Growth while Maintaining Sound Financial Position

SHIFT 2025 and Beyond Medium-Term Strategy

• WIN 2023 Achievements

• WIN 2023 Outstanding Points to be Tackled

• Implement Reforms in the Next 3 Years (2023-25) to Achieve Sustainable Sales Growth and Profitability

• To Become Personal Skin Beauty & Wellness Company

• NARS Success in Light Reflecting Foundation

• SHIFT from Defense to Offense for New Growth

• Additional \100+ bn (3-year cumulative total) in 2023-25 to Enhance Brand Equity

• 3% of Sales in R&D to Accelerate Innovations

• Solid Supply Network which Enables High Quality and Productivity

• PEOPLE FIRST: Global Talents / Leadership Development

• Shiseido Future University

• BEAUTY INNOVATIONS FOR A BETTER WORLD

• To Be the Most Trusted Beauty Company

• DE&I

• SHIFT 2025 and Beyond Medium-Term Strategy

• Regional Strategy

• For Further Value Enhancement

• Japan

• Japan:Growth Acceleration Initiatives in 2023

• Japan:Achieve Sustainable Growth with Improved Profitability

• Japan:Cost Structural Reforms

• China

• China:Marketing Reforms

• China:Profitability Improvement

• China:Brand Portfolio Expansion and Development of New Areas

• Asia Pacific / Travel Retail

• Americas / EMEA

• Continuous DX Acceleration

• Improvement of Profitability and Productivity through FOCUS Implementation

• Financial Targets (1)

• Financial Targets (2)

• Accelerate Investments for Growth

• Japan, China and Travel Retail Drive Growth

• 2023-25 Market Assumptions

• Cost Structure

• 2023 Outlook

• Be a Global Winner with Our Heritage

Q&A

• Q&A 1

• Q&A 2

• Q&A 3

• Q&A 4

• Q&A 5

• Q&A 6

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