Shiseido Company, Limited

Shiseido Company, Limited

2022 Third Quarter Results (January-September)

November 10, 2022

Takayuki Yokota, Group CFO

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2022 Third Quarter Results (January-September)
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  • 2022 Q3 Key Headlines
  • 2022 Q3 YTD (January - September): Executive Summary
  • 2022 Q3 YTD Net Sales by Brand
  • Net Sales YoY : Growth Momentum Accelerated; Japan Turned to Growth from Market Recovery and EMEA Continued Strong Performance
  • Japan: Prestige Growth Accelerated, Mid-Price Range to Recover
  • Japan: Strong Sales from ELIXIR Renewal (Launched on Sep. 21st)
  • Japan: Q4 Powerful Marketing to Capture the Market Recovery
  • China: Outperformed Market Growth amid Challenging Environment Offline - Recovered to Last Year's Level Online - Accelerated Growth through Touch Point Expansion
  • China: Actions in 2H toward Brand Equity Enhancement
  • China: Deliver Sustainable Growth
  • All Four Segments Continued to Grow amid Volatile Market Environments
  • COGS Ratio LfL: Improved from Favorable Product Mix Reported: Impacts from Impairment Loss on PC Manufacturing Business Transfer
  • Cost Structure in 2022 Q3 YTD: Continued Agile Cost Management, Cost Reduced due to Structural Reforms
  • 2022 Q3 YTD Core Operating Profit by Reportable Segment Agile Cost Management Implemented; Americas, EMEA and TR Increased Profit
  • Brand Enhancement in Q4 for Strong Growth in 2023 onwards
  • Be a Global Winner with Our Heritage
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