BEAUTY INNOVATIONS FOR A BETTER WORLD

from the beginning

BEAUTY INNOVATIONS FOR A BETTER WORLD

• 150 years

• September 17, 1872: Shiseido opens its doors as the first Western-style pharmacy in Ginza, Tokyo

• BEAUTY INNOVATIONS FOR A BETTER WORLD

• Assumptions for Market Recovery from COVID-19

• An Increasingly VUCA World

• Protect Shiseido and Create a Sustainable Future

• Structural Reforms to Enhance the Financial Base

• Skin Beauty Brands

• Digital Transformation

• Digital Beauty Platform

• R&D and Innovations

• World-First* Sun Dual Care Technology

• Production and Supply

• Sustainability and ESG

• PEOPLE FIRST

• Our “PEOPLE FIRST” Strategy

• Diverse Global Leadership Team

• Group-wide Bottom-up Project for Shiseido's Future

• The Power of People

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