Yoshihiro Hasebe Representative Director, President and Chief Executive Officer Yoshihiro Murakami Managing Executive Officer PLAY LIST from the beginning Kao IR Meeting: Precision Life Care @ Definition for Precision Life Care The future of building customer relations Initiatives with a website company The future of relation-building on social media Sebum RNA monitoring @Sebum RNA monitoring Initiatives with istyle Inc. Evidence-based matching system:“skin RNA type” Resonant Precision Life Care with people of the same attributes as oneself Rolling out Precision Life Care of social-media-style Initiatives with istyle Inc. a manufacturer of products for hair salons The future of building relations at hair salons Precision Life Care by stable and quality data-1 Possibility of precisely diagnosing infant atopic dermatitis (AD) Precision Life Care by stable and quality data-2 Initiatives with a telecommunications company Precision Life Care The future of building relations on smartphones Smartphones as a platform for data aggregation and value models Case examples Industrial domains for Precision Life Care @Industrial domains for Precision Life Care Overall profit structure in K25 (Current forecast) Benchmarks for Reborn Kao in K25 (Forecast excluding “Another Kao”) Roadmap for Achieving K25 Kao business reform concept and key partners Why does Kao choose the Precision path? @ Q&A Q&A1 @27 @QA1 @30 @QA1 Q&A2 @27 @QA2 Q&A3 @27 @QA3 Q&A4 @28 @27 @28 @QA4 Q&A5 @12 @QA5 @12 @QA5 @16 @QA5 @4 @QA5 Q&A6 @28 @QA6 Q&A7 Closing Remarks Back Next