2021 Results (Jan.‐Dec.) and 2022 Plan

from the beginning

2021 Results (January‐December)

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• 2021 Key Headlines

• FY 2021 (January‐December) Executive Summary

• FY 2021 Net Sales by Brand: Skin Beauty Brands Remained Strong

• FY 2021: Accelerated Rollouts in New Growth Categories

• FY 2021: Continued Global Digital Acceleration

• Net Sales YoY: Growth Driven by Americas and EMEA; Strong Global Footprint Offset Challenges in Japan

• Japan: Gradual Recovery, Mainly in Prestige; Increased Market Share in Base Makeup Amid Delayed Market Recovery

• China: Largely Ahead of Market for Singles' Day

• Seized Recovery Opportunities Mainly in Americas and EMEA to Accelerate Growth

• COGs Ratio: Favorable Product Mix from Business Transfers,Continued Improvement Like-for-like basis

• Cost Structure in FY 2021: Stepped Up Investments for Market Recovery While Reducing Fixed Costs

• FY 2021 Operating Profit vs. Outlook: Exceeded Initial Plan Despite Challenging Market and Downward Revision of Net Sales Due to Structural Reforms

• FY 2021 Operating Profit by Reportable Segment Significant Improvement Driven by Americas, EMEA, and Travel Retail

• Americas, EMEA: Significant OP Improvement Thanks to Structural Reforms

• Cash Flow Management: ‐Cash‐in from business transfers and inventory reductions‐Continued investment for growth‐Improved financial position through reduction of interest‐bearing debt

• Agile Global Transformation with \200 Bn+ Business Scale

• Progress on WIN 2023 and Beyond Financial Targets: In Line with Plan Towards 2023 Targets

Back to Growth through Global Transformation 2022 Plan

• OUR MISSION is BEAYUTY INNOVATIONS FOR A BETTER WORLD

• Roadmap for WIN 2023 and Beyond

• Market Recovery Assumptions for 2022

• Key Strategies in 2022

• Grow Skin Beauty Brands to 75%+ of Total Sales in 2022

• Japan: Grow Topline with Increase in Loyal Users

• Japan: Improve Profitability

• China: Deliver Sustainable Growth

• China: Improve Profitability

• Global Digital Transformation

• Increase In-house Supply Capacity and Productivity

• ESG

• Diverse Global Leadership Team

• Group‐wide Bottom-up Project for Shiseido's Future

• 2022 Business Plan

• Toward “WIN 2023 and Beyond ”Targets

• Be a Global Winner with Our Heritage

Q&A

• Q&A 1

• Q&A 2

• Q&A 3

• Q&A 4

• Q&A 5

• Q&A 6

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