Win COVID-19 and Aim for Full Recovery as One Shiseido!

from the beginning

Win COVID‐19 and Aim for Full Recovery as One Shiseido!

• WIN 2023: Roadmap to Full Recovery

• Key Priorities

• Shiseido's Executive Officers

Chief Brand Officer, Yukari Suzuki

Focus on Skin Beauty

Global Expansion through Innovations

Accelerating Growth in Asia

Japan: Response to Diverse Consumer Needs

Japan Region COO, Norio Tadakawa

Japan Business in Last Three Years

Restore Growth of Japan Business

Transfer and JV of Personal Care Business

Brands with Strong Potential

Decision Aimed at Restoring Growth

Personal Care Business under the New Company

Future of Employees

Japan Region Prestige Business Division Senior Vice President, Kiyomi Horii

Cosmetics Specialty Store Business: New Times, New Initiatives

Renewal of BENEFIQUE

Leveraging Digital at Specialty Stores

China Region CEO, Kentaro Fujiwara

More Than Double Growth in Five Years

Skin Beauty Brands: New Launches

Accelerating Digital Transformation

Collaboration with Travel Retail

Shiseido: 40 Years in China

Chief Financial Officer, Takayuki Yokota

Profit Structure Reforms in Americas and EMEA(1)

Profit Structure Reforms in Americas and EMEA(2)

Chief Strategy Officer, Toshinobu Umetsu

DX: Where We Want to Be

Shift to Digital‐driven Marketing

Accelerate E‐Commerce

Enhance Digital Capabilities

Chief Brand Innovation Officer, Yoshiaki Okabe

R&D Infrastructure Reform

Unique Approach: “Dynamic Harmony"

Innovations to Wow Consumers

Sustainable Technologies

Cultivating New R&D Domains

Chief People Officer, Minoru Nakamura

PEOPLE FIRST

Develop and Acquire Diverse Professionals

HR System Overhaul

Chief Legal Officer, Maria Chiclana

• Be a Leader in Diversity

• Reduce Environmental Load

• BEAUTY INNOVATIONS FOR A BETTER WORLD

• My Commitment

• Rise to New Heights

• The Power of People: One Shiseido

• Our DNA: PEOPLE FIRST

• Be a Global Winner with Our Heritage