Kao Corporation

Kao Corporation

Kao Group Mid-term Plan 2025 "K25"

December 9, 2020

Yoshihiro Hasebe
Senior Managing Executive Officer
Kao Corporatioin

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Kao Group Mid‐term Plan 2025 “K25”
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  • Key factors for Kao Group Mid-term Plan “K25"
  • Kao Group's Mission
  • What we aspire to do as a company now
  • K25 basic principles toward 2030‐1
  • K25 basic principles toward 2030‐2
  • K25 basic principles toward 2030‐3
  • K25 basic principles toward 2030‐4
  • Obtain precise information about the body and take the best action to protect it
  • Launch of “Another Kao” and dynamic activation of “Reborn Kao”
  • Open Digital Strategy
  • K25 basic principles toward 2030‐5
  • Launch of “Another Kao” and reinforcement of “Reborn Kao”
  • Save children from mosquitoes, one of the sources of infection
  • Targets for 2030 (K30)
  • ESG‐driven management of the Kao Group
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