Kao Group Mid-term Plan 2025 "K25"

from the beginning

Kao Group Mid‐term Plan 2025 “K25”

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• Key factors for Kao Group Mid-term Plan “K25"

• Kao Group's Mission

• What we aspire to do as a company now

• K25 basic principles toward 2030‐1

• K25 basic principles toward 2030‐2

• K25 basic principles toward 2030‐3

• K25 basic principles toward 2030‐4

• Obtain precise information about the body and take the best action to protect it

• Launch of “Another Kao” and dynamic activation of “Reborn Kao”

• Open Digital Strategy

• K25 basic principles toward 2030‐5

• Launch of “Another Kao” and reinforcement of “Reborn Kao”

• Save children from mosquitoes, one of the sources of infection

• Targets for 2030 (K30)

• ESG‐driven management of the Kao Group

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