2019 Results(January - December)

from the beginning

2019 Results(January - December)

Presenter：

Michael Coombs
Chief Financial Officer
Shiseido Company, Limited

• 2019 Q4 Key Headlines

• 2019 Q4: Executive Summary

• FY 2019: Executive Summary

• Summary of FY 2019 Results

• Double-digit Growth in FY 2019 from Eight Global Brands Combined

• FY 2019 Sales: Momentum Varied by Region Solid Performance in China, TR, Asia Pacific and EMEA Slowdown in Japan and Americas

• Japan: Challenges in Responding to Market Changes

• Americas: Turnaround Continuing in a Tough Market

• Asia Pacific: Steady Performance

• China: Accelerated, Driven by Singles' Day/W11

• Travel Retail: F Fastest-growing, Exceeded Sales of 100 Billion Yen

• EMEA: Double-digit Growth in a Challenging Market

• FY 2019 OPM 10.1%:Led by Higher Margins in China, Travel Retail, Americas and EMEA

• Healthy Swing in Functional P&L in Americas and EMEA

• Supply: Strengthening Production and Shipment Capabilities to Meet Medium- to Long-term Growth in Demand

• Improved Marketing ROI Focused Investment for Long-term Growth

• Consolidated Statement of Cash Flows:Allocation of Cash for Long-term Growth

• ROIC: Deterioration due to Increase in Interest-bearing Debt Following Acquisition ROE: Improved over Last Year CCC: Up 23 Days due to Inventory Increase

• 2019: Established IT Business Transformation Function 2020: Strengthen and Harmonize Global IT System to Become a “Data-empowered Organization”

• Achievements and Challenges

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Tackling Market Uncertainties for Long-term Growth

Presenter：

Masahiko Uotani
Representative Director, President and CEO
Shiseido Company, Limited

• Background of 2020 Plan

• 2020 Forecast (excluding coronavirus impact)

• VISION 2020

• 2020 Sales Forecast(Changes from Feb. 2019 disclosure)

• 2020 Operating Profit Forecast(Changes from Feb. 2019 disclosure)

• 2020 Sales Forecast (vs. 2019)

• 2020 Operating Profit Forecast (vs. 2019)

• 2020 Sales Forecast by Region

• 2020 Prestige Brands Drive Growth

• New Product Launches 1

• New Product Launches 2

• Drunk Elephant Integration and Expansion

• Voices of US Investors

• Evolving Innovation to Accelerate New Value Creation

• Sustainability Management

• Diverse Global Management

• Japan

• Coronavirus

• “Relay of Love Project”

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• 2020 Initiatives

Be a Global Winner with Our Heritage

Q&A

• Q&A 1

• Q&A 2

• Q&A 3

• Q&A 4

• Q&A 5

• Q&A 6