2026 First Half Results (January － June)

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2026 First Half Results (January － June)

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Key Highlights of 1H 2026 Results Briefing

Overview of 2026 1H Results

Core Operating Profit: Structural Reform Benefits and Cost Discipline Drove Profit Growth

Net Sales by Reportable Segment: Q2 Growth Reaccelerated Across Most Regions

Japan: Diversified Growth Drivers Supported Resilient Growth and Profitability

China & Travel Retail: Profitability Improved as China Returned to Growth and Gained Market Share on Strong 618 Performance

Americas: Advancing Toward Full-Year Profitability, Supported by Improving E-Commerce Trends

Asia Pacific: Growth Reaccelerated in Q2, Sustained Momentum in Korea and Vietnam

Full-Year Outlook Unchanged: Monitoring Sales Risks While Leveraging a Stronger

Growth Strategy Progress: Further Acceleration Ahead

2030 Medium-Term Strategy Overview:

Implementing Brand-Centric Growth Strategy

SHISEIDO: Reigniting Growth through Premiumization and Brand

Cle de Peau Beaute: Solidifying Equity as a Science-Driven Luxury Brand

NARS: Accelerating Growth through Prioritized Investment

ELIXIR: Reliable Engine for Sustainable Growth

Fragrances: Scaling a Profitable Growth Model

Transforming Innovation into Growth: Sustainable and Repeatable Growth Model

2026 New Product Innovation: Accelerating 2H Growth through the Rollout of Bold Science / Technology

China & Travel Retail: Driving Quality Growth by Leveraging Consumer Trends

Americas: On Track for Profitability in 2026, Transitioning to Growth Phase

Driving Corporate Value Through Execution and Delivering Tangible Results

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Q&A

• Q&A 1

• Q&A 2

• Q&A 3

• Q&A 4

• Q&A 5