2020 Q2 and First Half Results (January - June) and Full-Year

from the beginning

2020 Q2 and First Half Results (January - June) and Full-Year Outlook

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• 2020 Q2 Executive Summary

• Summary of Q2 Results

• YTD Sales Trends: Most Regions Bottomed Out in Apr-May

• Q2 Net Sales: China Turned Positive; Strong Impact from COVID-19 across Most Other Regions

• Q2 Net Sales: Skincare Relatively Resilient; Makeup & Fragrance Largely Negative

• Cost Reductions in Q2

• Japan: Local: Bottomed Out in April to May Inbound: Significant Drop, Worse Than Q1

• China: Driving Overall Recovery Thanks to Prestige Brands

• Travel Retail: Encouraging Momentum in China and South Korea Downtown DFS amid Tough Conditions

• Americas and EMEA: Structurally High Fixed Costs and Low Profitability

• Summary of 1H Results

• COVID-19-related Market Assumptions for 2H

• Strengthening Countermeasures for 2H

Japan Business New Products and Promotions for 2H

• Japan Business: New Products and Promotions for 2H(1)

• Japan Business: New Products and Promotions for 2H(2)

• Japan Business: New Products and Promotions for 2H(3)

• Japan Business: New Products and Promotions for 2H(4)

• Sales Trends: FY Outlook

• Latest 2020 Full-Year Outlook

• Liquidity Management

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WIN the Crisis through Transformation: Towards 2023

• 2020 Emergency Initiatives to Address Risks

• Dividends for FY2020 to Be Reduced; Aiming for Recovery

• Critical Issues to Address

• Challenges in Productivity

• COVID-19 as Game Changer

• Our Market Assumptions

• Achieve 15% OPM in 2023 through Fundamental Reforms

• Maximizing Cash Flow for Financial Soundness and Enhancing Shareholder Returns

• VISION 2020 Key Strategies

• WIN 2023 Key Strategies

• Focus on Premium Skin Beauty

• Japanese Beauty to the World

• SHISEIDO A Brand of Versatile Skin BeautyBeauty

• Global Expansion of New Brands

• Creating New Value ～Skincare and Beauty Devices～

• Accelerating Digital and E-Commerce

• Regions Committed to Transformation

• WIN 2023 Global Transformation Committee

• Group Transformation Roadmap

• Creating Social Value under the “New Normal” ~Hand Sanitizer~

• “愛心接力RELAY OF LOVE” Project

• Protecting the Clean Environment

• Evolution of Work Styles, Diversity & Inclusion

• Be a Global Winner with Our Heritage

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Q&A

• Q&A 1

• Q&A 2

• Q&A 3

• Q&A 4

• Q&A 5

• Q&A 6