Financial Results for FY2018

from the beginning

2018 Results (Jan.-Dec.)

@

• 2018: Executive Summary

• 2018 Key Initiatives: Achievements and Challenges

• Summary of 2018 Results

• Substantial Sales Growth in Japan, China and Travel Retail Back to Growth in Americas

• Sales Growth of Approx. \115.0 Bn in Eight Core Brands, Accounting for 90% of Total Sales Growth

• Significant Progress Towards Ideal Cost Structure

• Achievement of 2020 ROIC and ROE Targets Two Years Ahead

• Increase in 2018 Year-end Dividend

• Overcame Hurdles in Q4 2018 Achieving Robust Growth

• Q4 2018 (Oct.-Dec.) Executive Summary

• Q4 Sales Growth Driven by Japan, China and Travel Retail

• Strengthen Marketing Investments/R&D Investments to Accelerate Growth Momentum

• Q4 Japan: Back on Recovery Track Despite Slowdown in Sales to Buyers / Q4 China: Growth Momentum Outpacing High 2017-Level

• Profit Structure of Americas Business in 2018

• Structural Reforms of bareMinerals

• Profit Structure of EMEA Business in 2018

• Results of Initiatives to Increase Supply

• 2018: Two Consecutive Years of Double-Digit Growth

Tackling Market Uncertainties for Long-Term Growth

• Be a Global Winner with Our Heritage

• Continuously Investing for Sustainable Growth

• Our Mission

(Women’s Empowerment)

• Advance ESG Management

• Accelerating Women's Empowerment

• Further Brand Selection and Concentration

• High-Margin Brands: IPSA, ANESSA

• Constantly Reviewing Brand Portfolio

• Accelerating Innovation

• Supply Chain Capabilities Supporting Global Growth

• Expanding to Six Domestic Factories

• Building a Stronger Business Foundation for the Future

• Securing Sustainable Growth

• Constantly Outperforming VISION 2020

• 2019: Proactive Responses to Market Uncertainties (1)

• 2019: Proactive Responses to Market Uncertainties (2)

• Maintaining Solid Growth in 2019

• Robust Growth Driven by Core Brands

• Americas & EMEA: Improving Profitability

• Strengthening Investment in Priority Areas for 2019

• 2019 Full-Year Forecast

• January 2019 Trends (Preliminary Figures)

• Lastly

@

Q&A

• Q&A 1

• Q&A 2

• Q&A 3

• Q&A 4

• Q&A 5

• Q&A 6