Sony Corporation

Sony IR Day 2014
Mobile Communications Segment

November 25, 2014

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Sony IR Day 2014
Mobile Communications Segment

Sony Corporation: Hiroki Totoki
President and CEO, Sony Mobile Communications Inc.
Group Executive

1/25

from the beginning

Mobile Communications Segment

Agenda

1-1. FY2013 Business Overview

1-2. Market Share in Key Markets

2-1. Changes in FY2014 Operating Income (vs. FY2013)

2-2. Changes in FY2014 Operating Income (vs. May FCT, excl. impairment charge)

3-1. Smartphone Market Trends (by price segment)

3-2. Smartphone Market Trends (by region)

3-3. Channel Development

4-1. Mid-term Business Direction

4-2. Sales & Marketing Set-up (current)

4-3. Streamline Product Portfolio

4-4. Marketing Efficiency Improvement

4-5. Lower Breakeven Point

Q&A1

Q&A2

Q&A3

Q&A4

Q&A5

Q&A6

Q&A7

Q&A8

Cautionary Statement