Sony Corporation

Sony IR Day 2014
Game & Network Services Segment

November 25, 2014

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Sony IR Day 2014
Game & Network Services Segment

Sony Corporation: Andrew House
President and Group CEO,
Sony Computer Entertainment Inc. /
Group Executive, Network Entertainment Business

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from the beginning

Game & Network Services Segment

Agenda

Andrew House

1-1. Business Overview

The History of Introduction of Platforms and Services

1-2. Regional Headquarters & SCE Worldwide Studios

1-2. Regional Headquarters & SCE Worldwide Studios

1-3. Sales by Product / Region

1-4. Financial performance:FY2014 Op. Income increase/decrease factors

2. Mid-term Business Direction

PlayStation(R) Ecosystem

Retain and expand engaged PlayStation(R)users

Retain and increase engaged PlayStation(R) users

Remove constraints of console and waiting time with PS Now

Provide innovative live + DVR experience through the cloud TV service

Addressing growth opportunities in markets with economic development and cultural transitions

Increase ARPPU and drive ancillary revenue

Increase ARPPU and drive ancillary revenue

Summery of Mid-term Business Direction

3. Initiatives to Improve Profitability (FY2014 to FY2017)

Q&A 1

Q&A 2

Q&A 3

Q&A 4

Q&A 5

Q&A 6

Q&A 7

Q&A 8

Cautionary Statement