Sony Corporation

Sony IR Day 2014
Devices Segment

November 25, 2014

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Sony IR Day 2014
Devices Segment

Sony Corporation: Tomoyuki Suzuki
EVP, Corporate Executive Officer / President of Device Solutions Business

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from the beginning

Devices Segment

Agenda

FY2013 Business Overview

FY2014 Business Overview

Mid-term Business Direction

Product Lifecycle

FY2017 Business Portfolio

Image Sensor Market Overview

『Winning strategy』

・Strengthen Imaging

Strengthen Imaging : “New imaging world” realized by Sony’s cameras

Strengthen Imaging : Exceed the limits of the human eye

Strengthen Imaging : “1msec world”

・Evolve to Sensing

Evolve to Sensing : Entry into automotive & wearable world based on strengthening imaging technologies

Evolve to Sensing : Meet customer needs by Module & System Solution(1)

Evolve to Sensing : Meet customer needs by Module & System Solution(2)

Evolve to Sensing : New functions delivered by system solutions

Business Scenario by Category

Image Sensor Wafer Production Capacity

Business scenario utilizing technology differentiation

For AV/IT Winning Strategy by Sony Gel Polymer Batteries

For Non-AV/IT Winning Strategy by Olivine-type batteries

Summary

Q&A1

Q&A2

Q&A3

Q&A4

Q&A5

Q&A6

Q&A7

Q&A8

Cautionary Statement