Shiseido Company, Limited

FY2014 First Half Results

October 31, 2014

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FY2014 First Half Results

Shiseido Company, Limited: Masahiko Uotani
Representative Director, President & CEO
Norio Tadakawa
Corporate Officer, CFO

1/40

from the beginning

FY2014 First Half Results

presenter :: Norio Tadakawa
Corporate Officer, CFO

First Half Results for FY2014

FY2014 1H Operating Income: Difference from Initial Plan

Domestic Cosmetics Market and Shiseido Store Sales

Results in Japan: Breakdown of Difference from Initial Plan

Domestic Cosmetics Business Sales and Operating Income

Global Business Sales and Operating Income

Sales by Geographic Segment

Cost of Sales/SG&A

Other Income and Extraordinary Income

Net Income and Comprehensive Income

Consolidated Balance Sheets

Consolidated Statements of Cash Flows

Action Needed Now for Future Growth - No Growth Without Structural Reform -

presenter :: Masahiko Uotani
Representative Director, President & CEO

1. 1H Results & Shiseido’s Challenges

FY2014 1H Operating Income: Difference from Initial Plan

Shiseido’s Fundamental Challenge: Break Free from a Vicious Cycle

2. Renaissance in Japan through ICHIGAN

Domestic Business Reforms Now in Progress

ICHIGAN Project Progress

Aggressive Marketing: 1

Aggressive Marketing: 2

Become a Company Superbly Able to Create Strong Brands

3. Groupwide Structural Reform

Radically Reengineer Business Structure

4. Radical Reform of China Business

Factors Depressing the China Business and Countermeasures: 1

Factors Depressing the China Business and Countermeasures: 2

Staunch Commitment to Restructuring the China Business

5. FY2014 Forecast

Full-Year Forecast for FY2014

FY2014: Summary of Status and Outlook

VISION2020 Plan to announce in mid-December 2014

Supplemental Data 1 FY2014: Breakdown of Change in 1H Operating Income (YoY Change)(slide only)

Supplemental Data 2 Sales and Operating Income by Reportable Segment(slide only)

Supplemental Data 3 Breakdown of SG&A Expenses by Domestic/Overseas(slide only)

Supplemental Data 4 Capital Expenditures, Depreciation Expenses, etc.(slide only)

Presentation Material