Fiscal Year 2012 Second Quarter Financial Results

from the beginning

Fiscal Year 2012 Second Quarter Financial Results

• Contents

1.eBook Business and Kobo Launch in Japan

• Kobo creates value in the new era of publishing and retailing in Japan

• Win-Win Relationship with Publishers

• Comments From Publishers

• eBook Business Highlights(Kobo Launch in Japan)

• eBook Business Highlights(Kobo Global)

2.Englishnization

• Impact of Englishnization

• Englishnization

• Average TOEIC Score Improved

3.FY2012 Second Quarter Results

• Q2/12 Business Highlights

• Summary of Q2/12 Consolidated Results

• Summary of Q2/12 Consolidated Results(by Business Category)

• Quarterly Domestic Gross Transaction Value(Including Credit Cards and E-Money)

• Quarterly Gross Merchandise Sales(GMS) Overseas Companies

4.Internet Services

• Internet Service Segment Breakdown by Major Businesses

• Rakuten Ichiba and Rakuten Travel Quarterly Results*1

• Internet Services Highlights of Q2/12(Japan)

• Internet Services Highlights of Q2/12(Overseas E-Commerce)

• Domestic E-Commerce GMS

• Rakuten Ichiba Unique Buyers* and Transactions

• Travel Business Gross Booking Transaction Value

5.Internet Finance

• Internet Finance Quarterly Results

• Internet Finance Highlights of Q2/12

• Credit Card Business Revenue and OP*1

• Rakuten Card Shopping Transaction Valueand Shopping Revolving Balance*

• Rakuten Bank Quarterly Results

• "Rakuten Bank Super Loan"Trends of Loan Receivables

• Rakuten Securities Quarterly Results*

• Rakuten Securities New Accounts/Ratio of Applications via Rakuten Group

6.Others

• Others Quarterly Results

• Others Q2/12 Highlights

Appendix(Slide only below)

• Internet Service Segment (Sales & OP)

• Kobo PPA(Purchase Price Allocation)

• Rakuten Ichiba Quarterly Results

• Travel Business Quarterly Results*1

• Consolidated Operating Expenses

Financial Condition

• Financial Institutions Debt*1 Trend

• Rakuten, Inc.(Non-consolidated) Debt and Cash

• Rakuten Group:Balance Sheets(As of June 30, 2012)

• Cash Flow Breakdown : Jan -Jun 2012

• Breakdown of Cash Flow by Financial Businesses and Non-financial Businesses:Jan-Jun, 2012(1)

• Breakdown of Cash Flow by Financial Businesses and Non-financial Businesses:Jan-Jun, 2012(2)

Other Information

• Enhanced Cross-use Ratio*

• Amortization of Goodwill*

• Rakuten Group's CAPEX*

• Rakuten, Inc(non-consolidated) B/S and P/L

• Number of Merchants

• GMS Ratio from Overseas Companies

• Credit Card Business:Revenues and Expenses

• Credit Card Business:Transaction Volume*

• Credit Card Business:Balance of Loan Receivables*

• Credit Card Business:Allowance for Doubtful Accounts

• Rakuten Bank, Ltd. and Its Subsidiaries PL

• Rakuten Bank, Ltd. Assets and Deposits

• Rakuten Securities Quarterly Change inStock Brokerage Trading Value

• Rakuten Membership

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