from the beginning

Results for the First Three Months of the Fiscal Year Ending March 31, 2013

• Special Note Regarding Forward-Looking Statements

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I. FY2012/1Q Financial Results Highlights

• FY2012/1Q Results Highlights

• FY2012/1Q Financial Results

• FY2012/1Q Results: Key Factors Behind Changes in Operating Income

• Packet Revenues

• Total Handset Sales

• Net Additions/
  Churn Rate/MNP

II. Principal Actions and Results

• Management Policy: Speed and Challenge

• FY2012 Business Management Policies & Focus Areas

1. Increase in net additions of subscribers by promoting smartphones and Xi services

• Smartphone/Tablet Product Lineup

• Raku Raku Smartphone

• Smartphone Sales

• Promotion of Xi Service

• Xi Billing Plans

• Family Set Discount

• Enhancing Recognition of Affordable Product Prices/Billing Plans

2. Provision of cloud-based services

• Cloud Services (1)
  ("Shabette Concier")

• Cloud Services (2)
  ("Mail Hon'yaku Concier")

• Cloud Services (3)
  ("Translator Phone")

• Cloud Services (4)
  ("Photo Collection")

• Cloud Services (5)
  ("Multi-Device Support")

• Enrichment of "dmarket"

3. Further improvement of customer satisfaction and reinforcement of safety/security measures

• Expanded Use of "Smartphone Anshin Remote Support"

• "docomo Anshin Scan" Functional Enhancement(Safe Browsing)

• docomo Wi-Fi: Improved Convenience

4. Transformation into an Integrated Services Company placing mobile at the core

• Actions in New Business Areas (1) (Media/Content)

• Actions in New Business Areas (2) (Commerce)

• Actions in New Business Areas (3) (Medical/Healthcare)

• Actions in New Business Areas (4) (Aggregation/Platform)

• Strategic Partnerships with Overseas Carriers

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Appendices

• Aggregate ARPU

• MOU

• 50%-OFF Monthly Charge Discount Plans/

• Operating Revenues

• Operating Expenses

• Capital Expenditures

• Operational Results and Forecasts

• Definition and Calculation Methods of MOU and ARPU

• Reconciliation of the Disclosed Non-GAAP Financial Measures to the Most Directly Comparable GAAP Financial Measures

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Q&A session

• Q&A session 1

• Q&A session 2

• Q&A session 3

• Q&A session 4

• Q&A session 5

• Q&A session 6

• Q&A session 7

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