IRwebcasting

Media / Investor Conference

We Are a Different Sony -1

We Are a Different Sony -2

We Are a Different Sony -3

Targeting 330 bln yen Cost Savings

Launched Single Platform Procurement Initiative

Results of Transformation

Introduced Exciting New Products to Our Customers

Rollout of 4K Digital Cinema Projection Systems

Four Strategic Priorities

Consistent Profitability in Core Hardware Business

Innovative Hardware, Software and Services-1

Innovative Hardware, Software and Services-2

New Customers and New Geographies

Environmentally Conscious Products and Processes

Accomplish Sony's Transformation

Speed and Efficiency through Platform Organization

Key Metrics of Transformation Progress

Speed and Efficiency through Platform Organization

Four Strategic Priorities

Consistent profitability in our core hardware business Digital Imaging

"No.1 Strategy" for Digital Imaging

Leading the World of Image Sensors

New Imaging Experiences with Picture Signal Processing Technology-1

New Imaging Experiences with Picture Signal Processing Technology-2

"No.1 Strategy" for Digital Imaging

Networked Products

Consistent profitability in our core hardware business TV

TV business target :Regain leading position in LCD TV market

LCD TV business: Profitable in FY2010

Create new business models through a different approach to the TV business

Product Concept

Sony Online Service (Temporary Name)

Home Console & Intelligent Products

Continue development of new displays with our own display devices

Consistent profitability in our core hardware business Game

Turnaround in Game Buisiness(Target:Profitable in FY2010)

5 Key Advantages of PlayStation3-1

5 Key Advantages of PlayStation3-2

5 Key Advantages of PlayStation3-3

5 Key Advantages of PlayStation3-4

5 Key Advantages of PlayStation3-5

Turnaround in Game Business Target: Profitable in FY2010

Innovative hardware, software and services Network-connected products and services

New User Experience(UX)in Network Life

Key to realise New User Experience

PlayStation Network -Review

PlayStation Network-1

PlayStation Network-2

Establishment of Network Service

Integration of network service and hardware products-1

Integration of network service and hardware products-2

Strengthen and Expand Networked Mobile Buisiness

Networked Products & Services Group(NPSG)

Ebook market trend and Reader target share

New User Experience by Reader

Innovative hardware, software and services 3D

Exciting 3D World

Lead the 3D Market Through Sony's End-to-End Solution

Preparation for 3D Rollout in 2010

3D Camera Technology Development

Innovative hardware, software and services Battery

Growth strategy for Li-ion battery business

Closing -Towards future innovation and growth

Sony's Unique Assets Position Us to Succeed-1

Sony's Unique Assets Position Us to Succeed-2

Sony's Unique Assets Position Us to Succeed-3

Continuing Our Transformation Efforts

Continuing to Focus on Innovative Products

Q&A session